Stockbroker
Our CRM system that we use automatically makes duplicates of the entries that we put into the system. When you put a firm into the system, you must 'cover' it which means that no other rep can contact the firm. The duplicates get made automatically without notifying you, so you are at risk of another rep mistakenly contacting the firm if they don't see your original entry.
Chris L
Willing to pay for solution
$50. This should not be an issue in our CRM at all so I wouldn't go out of my way to pay for it. Our firm should pay for it
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Value Reasoning
This would prevent other reps from contacting the firm and potentially risking the firm asking us to be put on the do not call list. This is frustrating because reps who do this are typically less skilled and sour the relationship before I even have a chance to build one with the firm.
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Current process
I send a 'request coverage' email to the sales chain & put a note in the CRM that this firm is covered by me
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Flaw in current process
My note & request coverage email don't always get seen by reps who are newer to our firm.
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Impact
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Attempts at solving
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Ideal solution
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Value reasoning
This would prevent other reps from contacting the firm and potentially risking the firm asking us to be put on the do not call list. This is frustrating because reps who do this are typically less skilled and sour the relationship before I even have a chance to build one with the firm.
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Challenge: Ensuring the accuracy and consistency of data entries in the CRM system is crucial, as duplicate entries can lead to miscommunication and loss of trust among team members.
Challenge: Developing a solution that integrates seamlessly with existing CRM systems while preventing duplicates requires advanced technical expertise and understanding of CRM architecture.
Challenge: The finance industry is heavily regulated, and any solution must comply with data protection regulations, which can complicate development and increase costs.
Challenge: Employees may resist adopting new systems or processes, particularly if they are accustomed to the existing CRM, which can hinder implementation and user acceptance.
Challenge: Building a robust product to solve this pain point may require significant investment in resources, technology, and ongoing support, which can be a barrier for startups.
