Accountants face delays from clients who procrastinate or fail to provide necessary information for tax returns and bookkeeping. This leads to potential fines and errors. Although deadlines are stated in an engagement letter, many clients overlook them. The solution is to send reminder communications via email, ensuring clients don't miss deadlines. Clients are willing to pay $10 monthly for this service.

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Finance
Accounting

Accountant

The biggest pain point is clients who procrastinate on giving us information we need and/or not giving us everything that we need in order to help them with preparing their tax return or with bookkeeping.

Kelly

Test Chat
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Priority level

High

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Willing to pay for solution

$10 a month as a subscription

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Value Reasoning

The reminder will be short and concise, and will be much harder to ignore or miss.

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Current process

We ask the clients to provide us all documents by a deadline, so that we have plenty of time to look them over and ask for any additional info we might need. We ask them in our engagement letter which we send out at the beginning of each year.

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Flaw in current process

People might not read the engagement letter to see the deadline

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Impact

If I don't have every piece of info that I need then I am unable to prepare a tax return accurately or prepare the client's books, and this may lead to fine and penalties, errors, and improper reporting.

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Attempts at solving

We have tried emphasizing the deadline in the letter by bolding the text so that people will be able to see it more easily, but people who don't read the letter still won't see it

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Ideal solution

The ideal solution is to send a reminder to clients through another letter as well as through some other form of communication, like an email, so that even if they didn't see the deadline the first time, they will see it with the reminder.

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Value reasoning

The reminder will be short and concise, and will be much harder to ignore or miss.

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Market Trends

  • Digital Transformation: Increasing adoption of cloud-based accounting software enhances communication and information sharing.
  • Remote Work: The rise of remote work has shifted client interactions, making timely information gathering more challenging.
  • Client Education: Firms are investing in educating clients about the importance of timely information submission.

Market Size

  • Target Audience: Approximately 1.3 million accountants in the U.S.
  • Pain Point Prevalence: An estimated 30% of accountants report significant issues with client procrastination.
  • Potential Customers: This results in around 390,000 accountants facing this specific challenge.

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Barrier 1: Client Engagement

Challenge: Clients often lack motivation to provide necessary information, leading to delays and incomplete submissions.

  • Inertia due to busy schedules
  • Fear of tax implications or audits

Barrier 2: Communication Gaps

Challenge: Ineffective communication can result in clients misunderstanding what information is needed and by when.

  • Varying levels of financial literacy among clients
  • Misalignment on deadlines and expectations

Barrier 3: Trust Issues

Challenge: Clients may hesitate to share sensitive financial information due to concerns about privacy and data security.

  • Lack of transparency in data handling
  • Previous negative experiences with service providers

Barrier 4: Technology Adoption

Challenge: Clients may be resistant to using new technology or platforms designed to streamline information sharing.

  • Technological barriers for less tech-savvy clients
  • Concerns about the usability of new tools

Customer Segmentation

  • Demographics:
    • Age: 30-55 years
    • Education: College degree or higher
    • Location: Urban and suburban areas
  • Business Size:
    • Small to medium-sized enterprises (SMEs)
    • Annual revenue: $250,000 - $5 million
  • Roles:
    • Business owners
    • Finance managers
    • Accountants

Customer Priorities

  • Timeliness: Need to meet tax deadlines efficiently
  • Accuracy: Ensure all financial data is complete and correct
  • Compliance: Adhere to tax regulations and requirements
  • Simplicity: Desire for easy-to-use tools to manage information requests

Winning the Right People

  • Key Decision-Makers:
    • Business owners
    • Finance directors
    • External accountants
  • Engagement Strategies:
    • Demonstrate ROI: Show potential time and cost savings
    • Provide testimonials: Share success stories from similar businesses
    • Offer free trials: Allow them to test the solution risk-free

Competitive Landscape Assessment

Key Competitors

  • Intuit (TurboTax)
  • H&R Block
  • FreshBooks
  • Xero
  • QuickBooks

Current Pricing for Existing Solutions

  • Intuit TurboTax: $60 - $120 per return
  • H&R Block: $50 - $100 per return
  • FreshBooks: $15 - $50 per month
  • Xero: $12 - $65 per month
  • QuickBooks: $25 - $150 per month

Gaps in Competitor Offerings

  • Lack of proactive reminders for document submission
  • Insufficient integration with clients' existing systems
  • Limited real-time collaboration tools
  • Inadequate educational resources for clients
  • High complexity in user interfaces, leading to confusion

Revenue Streams

  • Consultation Fees: Charge clients for initial assessments and ongoing consultations.
  • Subscription Model: Offer a monthly subscription for bookkeeping services with tiered pricing based on client needs.
  • Automated Reminders: Implement a fee for a service that automates reminders and follow-ups for required documents.
  • Training Workshops: Conduct workshops on timely information submission for clients.

Market Size

  • Total Addressable Market (TAM): Estimate the number of small to medium businesses needing accounting services, approximately 30 million in the U.S.
  • Serviceable Obtainable Market (SOM): Target 1-5% of this market, equating to 300,000 to 1.5 million potential clients.
  • Estimated Revenue Potential: If charging $500 annually, potential revenue could range from $150 million to $750 million.

Pricing Strategy

  • Value-Based Pricing: Set prices based on the value provided, e.g., time saved for clients.
  • Tiered Pricing: Offer different service levels (basic, premium) to cater to various client budgets.
  • Discounts for Early Submission: Provide incentives for clients who submit information ahead of deadlines.